The Ken Pirok Business Model (or Business Plan Outline or the Six C’s)

Company:
Introduction and Executive Summary (including financing requests)
Internal Aspects
Strengths and Weaknesses
Culture
Business Ownership
Board of Directors
Key Employees and Managers
Management Structure/Organizational Chart
Management Succession Plans
Research and Development
Systems and Technology
Location and Local Market Analysis

Competitive Advantage:
Mission and Vision Statements (What do you do differently or better?)
Value Proposition

Customer:
Output
Product/Service Descriptions
Product/Service Life Cycle
Pricing
Target Market
Market Size
Market Share
Marketing
Advertising
Revenues and Sales Goals (built from the bottom up)
Customers/Clients and Payment Terms
Bargaining Power of Customers
Consumer or End-User (may differ from customer)
Concentrations of Sales
Seasonality
Cyclical Nature of Business

Collaborator:
Inputs
Suppliers
Labor Unions
Distributors
Strategic Partners
Financiers and Specific Requests for Financing and Proposed Use of Funds
Bargaining Power of Suppliers, Supplier Concentration
Board of Advisors

Cash Flow:
Financial Statements
Projections
Breakeven Analysis

Competition:
External Aspects
Threats and Opportunities
Industry Analysis
Barriers to Entry
List of Major Competitors (including their competitive advantages, strengths, and weaknesses)
Intensity of Rivalry and Price Competition
Substitutes
Regulation

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